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AdoptUSKids launches new ad campaign

Mother and son riding their bikes in neighborhood

Today there are more than 117,000 children and teens in foster care waiting for the love and stability that a permanent family provides. And last year, almost 20,000 young people aged out of care before being adopted.

That’s why AdoptUSKids, in partnership with the Children’s Bureau and The Ad Council, is shining a spotlight on teen adoption with a new National Adoption Recruitment Campaign.

“You can’t imagine the reward”

Our new PSAs are inspired by true stories of teens adopted from foster care and highlight the rewards of adoption for both parents and teens.

Many prospective parents look forward to the big life moments, such as seeing a child take their first steps or say their first words, but oftentimes they don’t think of the rewards that can come with raising a teen. The new PSAs continue to build on previous campaign efforts to showcase how the relationships of teens and parents grow through steady love and the little moments that strengthen a family.

Watch all adoption recruitment PSAs on the AdoptUSKids YouTube channel and read more about the campaign on our website.